Company News

Teens’ Top Fragrance Brands: Piper Sandler Survey

From a popular mall destination to a luxury classic, here are scent brands that lead with teens.

Author Image

By: Christine Esposito

Editor-in-Chief

While their spending overall has slowed slightly, teens are still investing money into beauty—including fragrance. According to the Piper Sandler Companies 46th semi-annual Taking Stock With Teens survey, when it comes to fragrance brands, their favorites are: No. 1: Bath & Body Works (31%) No. 2: Sol de Janeiro (17%) No. 3: Victoria’s Secret (11%) No. 4: Ariana Grande (5%) No. 5: Dior (4%) The survey was conducted by Piper Sandler Companies from Sept. 4 – 27, 2023. Piper Sandl...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters